Blow Pop Blow Dry Bar

Created, built, and managed all operations of Blow Pop Blow Dry Bar. This was a blow dry bar that operated in Westfield Horton Plaza in downtown San Diego.

Increased customer database by a factor of 15-20% year to year. This increase came from SEO and SEM efforts.

Increased existing customer sales by approximately 10% through CRM, loyalty rewards, and specials.

Ran targeted social media, text, and e-blast campaigns. Managed inventory control and acquisition.

Oversaw all employee issues including hiring, scheduling, and payroll. Created and implemented all advertising and marketing efforts.

Responsible for all lease negotiations and procuring and maintaining all necessary insurance.

Created and implemented a complete “start to finish” customer service experience. Focused on the singular goal of turning first-time customers into regular, repeat customers.

Built and maintained all aspects of the website experience through a WordPress site.

Managed Google and Yelp page content and review responses.

Created and managed all pay-per-click advertising campaigns and SEO tracking.

Created and managed an integrated customer loyalty rewards program.