Built and operated San Diego’s first House/Techno nightclub.
Secured lease/location as well as State of CA ABC license and City of San Diego Entertainment Permit.
Oversaw all elements of design and construction. The process began with “4 blank walls” inside the leased space.
Created an “experience” that was unlike anything seen in San Diego to that point. This included cutting-edge sound and visual equipment and programming.
Managed inventory control of all liquor products and food products.
Hired, oversaw, and managed staff. Oversaw social media and traditional marketing staff. Oversaw security, as well as all food and liquor service staff.
Oversaw talent and entertainment booking and VIP client acquisition and service.
Oversaw and executed eventual sale of all assets, both physical and intellectual/brand, to new owner/operator.